PRocon

PRocon is a digital community and annual event created to build community amongst aspiring and current communications professionals, encouraging them to make connections, learn hard and soft skills and grow within their careers.

summary of services

• Established the foundation for brand identity, including visual identity, community pillars and more.

• Developed digital content strategy and managed social accounts including Instagram, Twitter, LinkedIn, Facebook and TikTok.

• Developed strategies for digital and influencer marketing and facilitated brand partnership opportunities.

• Conducted outreach with potential community members and crafted regular newsletters for existing members.

• Serve as spokesperson for the organization at in-person and virtual activations.

• Led development of marketing and PR strategies for the flagship conference.

• Managed internal and external communications to stakeholders, community members, and board members.

• Connected with aligned community organizations to create mutually-beneficial brand partnerships.

• Supported coordination and on-site support for annual flagship event and pre-events.

• Conducted regular website maintenance and created original content for the website.