Cover Letter Assignment
Dear Stay Tuned Team,
Hello! My name is Fatou Drammeh and I am a senior print journalism major with a minor in Afro-American studies, studying at Howard University in Washington, D.C. I am writing to apply for the Social Media Producer position at NBC News Digital’s Stay Tuned.
One of the most important aspects of journalism is its role in informing the masses. As society continually evolves, the way our news is distributed has done the same. Social media is an integral part of life in today’s world, and though I’m studying print journalism, I’ve taken the knowledge I have of traditional news and have been able to apply it to social media reporting and producing.
Throughout my time in college, social media strategy and management have become some of my best skillsets. With roles ranging from public relations and marketing intern to content and copy manager, many companies in varying industries have taught me my way around the digital space, specifically on social media platforms such as Instagram and TikTok. In particular, my role as content and copy manager at Gen-Z media platform The Conversationalist trained me to stay on the pulse of what news is trending and going on in the world and to bridge visually appealing media with compelling copy to create viral content.
Generation Z has a special appreciation for quality content, and the first step to displaying that quality is through video production and editing. For campus organizations like Spotlight Network, The Hilltop, Hot at Howard Social Source, and more, as well as a multitude of clients through my role at communications firm CURA Strategies, I’ve had experience in creating both short and long-form content for digital platforms in the form of Instagram Reels, TikTok, IGTV, and YouTube. My experiences range from pre- to post-production, giving me the ability to contribute during any part of the video process.
Through all of these roles and projects, among others, I have not only learned hard skills like social media management, content strategy, video/graphic design, and copywriting - but also the importance of consciousness, collaboration, and clear communication when working within this space. With the opportunity to enter the role as a social media producer for Stay Tuned, I hope not only to gain more knowledge in digital media and journalism but to also contribute my passion for communication and sharing stories with the world - I hope that this passion and thirst for knowledge shines through in my work and charges you to give further consideration to my qualification for this position.
For additional information about my background and skillset, I’ve attached my resume along with my contact information. Thank you for your consideration and hope to speak with you soon - stay safe and well!
Sincerely,
Fatou Drammeh
