PRocon
brand strategist —
august 2022 - july 2023
PRocon is a digital community and annual event created to build community amongst aspiring and current communications professionals, encouraging them to make connections, learn hard and soft skills and grow within their careers.
summary of services
Established the foundation for brand identity, including visual identity, community pillars and more.
Developed digital content strategy and managed social accounts including Instagram, Twitter, LinkedIn, Facebook and TikTok.
Developed strategies for digital and influencer marketing and facilitated brand partnership opportunities.
Conducted outreach with potential community members and crafted regular newsletters for existing members.
Supported coordination and on-site support for annual flagship event and pre-events.
Conducted regular website maintenance and created original content for the website.