Despite the widespread occurrences, Black America arguably experiences cultural appropriation on one of the largest scales. Whether it’s braids and long, intricate nail art or AAVE-derived lingo and closely-held music genres, mainstream culture has a clear pattern of adopting our unique identifiers and selling them as the hot, new thing. The latest piece of Black culture to be co-opted? Vaseline.
originally published in March of 2022, on 101magazine.net.